Launch date: July 4, 2022

[Website] live at: sprinkleusa.com

Role: Lead developer, UX designer

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CONTEXT

This was one of my first large app builds at Platform Venture Studio. Sprinkle was an amazing design challenge and I am so proud of what myself and our design team were able to accomplish. Sprinkle allows the user to discover relevant candidates that mach their values. You can then create a contribution budget that is dispersed equally amongst your "Sprinkles". Designing a system that seamlessly allowed users to sprinkle a donation equally across their list of candidates was a unique challenge; I absolutely loved Sprinkle's user experience.

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We had so much fun exploring color and confetti with this build. Designed primarily for mobile, I was able to focus on mobile-specific design principles, styles and components. We wanted the appearance of an endless scroll to give users the impression that there were many candidates that met their preferences/values.

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For the final app, I restructured the filters for simplicity and so as not to push content further down the page. The main thing that changed on the homepage from design to launch was offering a general search page as opposed to only offering top choices selected by our algorithm.

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‍CHALLENGES

I had worked on a few existing products in Platform's portfolio, but this was my first new build as a part of the team. As a very ambitious and hard-working designer, I tried to bite off more than I could chew. Sprinkle was built with long hours and late nights, but I am grateful to have had the opportunity to grow and fail on a much grander scale.

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One challenge I encountered during the build of this product was saying no. Being new, I wanted to shatter expectations and jam as much functionality into this product as possible. While I should have been improving existing flows and NPS, I implemented a movement system, allowing users to create a community with their favorite candidates and share with their friends. While this feature worked well, the app itself wasn't performing well enough to warrant creating new features.

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Another challenge involved syncing real-time financial data from different external databases. Apart from the implementation, I wanted to display this to users in a way that truly represented a snapshot. How is my candidate doing against their direct opponent? If they're falling short, maybe I should consider increasing my donation.

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LEARNINGS

Sprinkle was a great test of my product management, collaboration and UX skills as well as my ability to build a great mobile app. Sprinkle's founder brought in an external PM which was an adjustment for the design team's process.

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