Runwayz: Company Page Refresh

At Runwayz, our goal is to crack the code on connecting students (job seekers) with career opportunities. This starts with educating them on the options and the types of employers they can engage with.

When I joined the company, we had a pre-existing page for employers to display simple company data, but the customization and engagement options were severely limited. My goal was to re-imagine this experience, transforming it into a dual-sided value engine that drove student engagement with employers' pages and provided employers with actionable recruitment data.

To redesign this experience, I navigated the competing requirements of two distinct user groups. Students required a friction-free, media-rich interface to evaluate job opportunities rapidly and easily. Conversely, employers needed a flexible and customizable page to control their brand narrative and aid in their recruiting process.

The core question was: Can we automate the value proposition for employers before they even sign up? In order to do so, we pivoted to a "pre-populated" strategy, architecting a system that generates robust company profiles automatically. This serves as both a high-conversion acquisition tactic and a "white-glove" onboarding experience, decreasing friction and allowing employers to see their brand through the eyes of a student immediately upon entry.

Through this process, I uncovered the true value of these pages - the data. Employers want to see who is engaging with their content before committing to working with us, so the ability to autonomously populate employer pages and track user engagement is the real super power.

This challenged my initial assumptions. Talking with employers and working through the user experience helped uncover the real problem we needed to solve. The ability to populate the employer pages ourselves is only as valuable as the degree through which they are engaged by job-seekers. This student engagement data now serves as the primary driver for our paid employer partnerships, proving that design-led exploration can directly inform a company's revenue model.

As Head of Product at Runwayz, my assumptions about product and design are challenged daily. This project exemplifies the iterative nature of building in a high-growth environment. By aligning UX improvements with a clear B2B acquisition strategy, we can identify a product's true value proposition. The ongoing evolution of these employer pages continues to sharpen my approach to product leadership, balancing rapid execution with data-backed design decisions.